Green Plug Exhibits at Embedded Technology 2010 and British Embassy

Sharing exhibit space with Green Plug partner, Imagination Technologies, and Toumaz, Greenplug met with many visitors to discuss our upcoming Green Power Processor and technologies aimed at bringing the next generation of power supply control to the market. The three day Embedded Technology 2010 show in Yokohama, Japan was well attended.  http://www.jasa.or.jp/et/ET2010/english/index.html

 

 

 

The following week, British Ambassador, David Warren, and Imagination Technologies CEO, Hossein Yassaie, welcomed a select group of business and technology leaders to present innovative products to the press and leading Japanese companies.  Green Plug is honored to be invited to this prestigious event.  At the event, we met with executives that showed keen interest and enthusiasm in the Green Power Process.

 

Come visit with Green Plug at CES 2011 in Las Vegas to learn more.  Happy Holidays.  http://archive.constantcontact.com/fs052/1101775948184/archive/1103998948181.html 

Comments

[Mark Ahearn]

Green Plug has an interesting marketing concept. I mentions several technologies such as "smartgrid" etc. It has founded its product on the following two items: a) consumer demand for more convenience and b) government mandates for energy efficiency. In the total consumer utility bill the amount of power a laptop charger uses is minimal. As for the government, no comment.

So called "energy efficency" companies have sprung up over the last year and
many adopt some sort of "GREEN" in their namesake. Greenplug's mission is to
market an SoC (system on a chip) to the power adapter and personal electronics
industry in a way that both markets have to use their products. In fact their
are actually TWO chips that do this job, complete with an "API".

They have a few customers, one being "PURE" who makes digital radios. PURE
seems has led the way in "eco friendly" products, but at the time of this
writing I am not sure this is about the disposables in our landfills or
minimizing power consumption. In the case of GreenPlug it is power consumption.

The premise is to control dumb step down AC-DC converters in a way that
decreases the draw on the AC outlet they are plugged into. The product involves two separate SoCs developed at a very high NRE cost (no doubt supported by a VC talked into the investment). A control mechanism turns the power provider off and on in step with the load requirements of the target unit. The key word in the communication between the two is "a single low bias" wire.

A complex array of "APIs" are offered to the OEMs in integrate the GreenPlug
device into their products and the "IP" is nothing more than command control
mechanisms so that the SoCs can communicate-- all for the single purpose of
informing the power adapter that it does not need to draw AC power. Normally
the OEMs would perform this sort of engineering for themselves, but they are in the market to mass produce units that become obsolete in 2 years.

I came across this company via an advertisement they placed on Craigs List. I
am sure it has to do with their need for FW engineers and since they called me
back, I do believe that they are collecting resumes. However, in a discussion
with Paul Panepinto, VP Ecosystem Development, I learned that they definitely
are _not hiring_ at this time. Many companies post adds for non-exisitant jobs
in order to make it look like the company is growing and so that investors will flock to their bank with money to burn.

I give Green Plug one star out of 5 in terms of unique market practicality,
ratio of complexity to actual practical value, and of course media advertising
practices.

Mark Ahearn, Director
Allocated Systems

[Paul Panepinto]

Hi Mark:

Thank you for your thoughtful comments. One correction. Green Plug hired people to fill the positions it recently had open. To suggest Green Plug was deceptive is unfair and wrong.

Best of luck to you.

Paul Panepinto