One Plug. One Planet.

Easier Green Plug Implementation Options

Green Plug-enabled smart power adapters communicate with compatible electronic products so that all of them are able to power any device, regardless of voltage needs.  Our Greentalk^TM power protocol and Greenwire^TM multi-function physical layer let power supplies dynamically adapt to use patterns, saving energy.  The technology also reduces solid waste by allowing consumers to keep these smart power adapters and battery chargers for use with future products long after their current products have become obsolete.

What's New

Part of our technology (the Green Load Processor – GLP) exists on the product side and is licensed free of charge to strategic adopters.  The GLP offers a wide range of implementation choices that can be done for little or even no added BOM cost as a compilable macro for an existing chip in the product. 

Imagination Technologies, a leading provider of System-on-Chip (SoC) intellectual property (IP), is the first manufacturer to make Greentalk and Greenwire available in its core products.  That means any vendor that uses chips based upon the Imagination SoC can easily turn on the Green Plug functionality in its products without adding any parts or cost..  Green Plug makes money by selling a Green Power Processor (GPP) chip that provides power supply control and communication.  Vendors will sell smart power adapters using the GPP as a paid-for option to customers wanting to have a more functional, eco-friendly power solution for their electronic products.  Consumers will have the choice of getting the conventional power adapter at no charge or paying a premium for a better power adapter or smart power hub.

Green Plug is talking with several popular chip companies that make chips that go inside many electronic products about incorporating the free product-side IP into their chips.  This will give vendors even more choices for turning on the Green Plug functionality without adding new components or increasing BOM costs.

 

On Helping Raise Awareness for Universal Power

The responses to our thoughts on GSMA's recent news, and on bringing the world closer to a universal power standard, have been outstanding. Two recent examples are Gadgetell's post written by Heather Wood, and The Industry Standard's writeup, by Lincoln Spector. Thanks to them, and to the many others who are helping bring this issue to the forefront. 

In order to address some of the questions that have surfaced, I present my thoughts (originally pulished as a comment on the previously-mentioned Gadgetell post):

While the GSMA is standardizing both the power adapter connector and the cell phone device connector, Green Plug has taken an approach similar to what China mandated as law.

To sell a cell phone in China, that phone must get power from a power adapter that has a USB-A connector.  So phones can use whatever connector they want and still be able to interoperate with any standard USB power adapter.  All that needs to be device-specific is the power cord.

When you consider the vast number of device types, shapes and sizes (Bluetooth headsets, notebook PCs, digital picture frames, portable game controllers, etc.) we agree that it can take a while to standardize on the device connector.  That’s why Green Plug does not mandate a universal device connector, but does require the power adapter to use its innovative power adapter connector.

It’s innovative, because we license it free of charge and it accepts any standard USB-A plug. It also has extra power pins to enable it to power devices up to 180W each with a single power port - many times more power than USB provides for.

The Alliance for Universal Power Supplies will encourage the development of a universal device power connector. But, as you point out, that may take a while.  Getting the world to standardize on a reusable, convenient and interoperable power connector on the power adapter side, however, should not be difficult. That is why China took their approach, and Green Plug also focused on standardizing the power adapter side first.

Thank you again for helping make the world aware of how important it is to eliminate the unnecessary disposal of power adapters that are in perfect working condition, simply because they are incompatible with other products. This costs manufacturers money, consumers hate it, and it is bad for the environment.  

The change is simple.

Our thanks also go out to all of you, like MacsiumusNews,  The greeen frog from silicon valley,  and ZDNet's Heather Clancy who are helping to spread the word about I Want My Green Plug. Every vote counts.

Passionate About Universal Power? Yes, We Are

And it seems we're not alone. Thanks to Slashdot we've received over 2,000 new votes on I Want My Green Plug in under 24 hours, and hundreds of new supportive comments.  Some excellent points have been raised in the Slashdot comments, and we hope to address many of them, here, since due to a technical glitch we were unable to post on Slashdot.

On USB As a Universal Standard

USB is indeed a universal standard. It does not require voltage negotiation, since the voltage level is fixed at 5V. By default, Green Plug-enabled power hubs provide power to USB-powered devices. Green Plug also enables any load (electronic product) to safely accept power from any power source. 

E-Waste Can Be Drastically Reduced

Why is it that each electronic product must include a device-specific power adapter, resulting in billions of them being discarded as e-waste? It's because they all require unique voltages and have different maximum current levels. Ideally, homes and offices would have multi-port power hubs that dynamically adjust to the needs of electronic products connected to them. This would eliminate the need for product vendors to have to produce disposable, device-specific power adapters for each product shipped. 

Green Plug's Method 

There are several power adapters today that configure output voltage to the exact voltage needed by connected devices. Green Plug's method is unique in that the power negotiation is based upon digital communication. Not only can initial voltages be matched to connected devices, but smart power hubs can dynamically react to changing conditions. New monitoring and control applications are possible when there's two way communication between powered devices and their power sources. Green Plug's interactive communication model enables standby power shutoff and dynamic reconfiguration of output power based upon changing state of powered devices. 

Greentalk: Will It Become a Standard?

Someday, Green Plug's Greentalk protocol may become a standard. A non-profit industry consortium, the Alliance for Universal Power Supplies  has been set up to bring manufacturers and other stakeholders together to drive, develop and promote standards for the power supply and electronics products industry. Green Plug has only just begun working with major CE device manufacturers that all recognize that the existing one-to-one power model is broken. It costs manufacturers a lot of money to include power adapters in their products; consumers hate them (who doesn't have a drawer full?); and they are normally thrown away when they are in perfect working order. That's not sustainable and there is a better way. 

Our Progress

Green Plug is making terrific progress in its discussions with the most popular vendors. Decisions that affect hundreds of millions or billions of product units are not made quickly. Our first customer demonstrated an award-winning power adapter at CES, where we showcased several concept systems at CES that showed interoperable power. We've also begun working with influential organizations that see the potential for the new open systems power model. 

Licensing Process

Greentalk is licensed free of charge to qualified manufacturers of load devices (electronic products that consume power.) On the load device, Greentalk can run in an existing processor and in some cases can be implemented for no added cost. Even in devices that require hardware modifications to run Greentalk, the cost of implementing it in the load is a tiny fraction of the cost of an external power adapter. Even legacy devices can get power from a Green Plug-enabled power hub through a smart cable. If we could get beyond the chicken-and-egg scenario and imagine that smart power hubs are ubiquitous, product vendors could eliminate the cost of building, packaging and shipping external power adapters with their products. Everyone wins. 

What's Ahead

You can expect to see some announcements this year of major electronic product vendors incorporating the free Greentalk protocol into their products. We hope you will continue to support our mission by voting to encourage more manufacturers to adopt this technology. 

As always, we thank you for your ongoing support.

Actor, Green Advocate, and Green Plug Supporter Christopher Knight @ CES

Christopher Knight, aka Peter Brady, co-host of VH-1's reality Show, My Fair Brady, and host of Fox TV's game show, Trivial Pursuit, has been a longtime friend and business partner of Green Plug CEO and Founder, Frank Paniauga, Jr.

Last month, Christopher joined the Green Plug team at the famed (and very packed) Lunch@Piero's daytime press event at CES:

It's no exaggeration to say we have at least 25 wall warts to [each of] us. That's a combination of what we take portably, and that which is plugged in at home.

He went on to point out some of the devices that he owns, which require separate power supplies: speakers on a desktop, a printer, his razor, a coffee maker, his toothbrush and more -- and the fact that the Brady family (Alice included) would have had 225 wall warts in total. That's a lot of waste.

As Treehugger's Jaymi Heimbuch explains:

The main issue Green Plug is addressing is not really vampire power – it's e-waste. One of the primary drives for Green Plug's team is to cut out the incredible amount of materials and waste that occur with unnecessary chargers that are stuck in a drawer or thrown in a trash can when the device is no longer used.

Jaymi continued:

The passion of the team was apparent when I spoke with them while testing out the new Innergie product, and one of the neatest moves they're making is getting consumers involved. If you're sick of toting around wads of chargers when you travel, or having too many things plugged into a wall, you can go to IwantMyGreenPlug.com and let manufacturers know that there's a demand for this technology.

To have a firsthand look at how this works, take a look at this 3 minute video of Green Plug CEO Frank Paniagua, and Christopher Knight demonstrating Green Plug's Greentalk-enabled technology with the Innergie mCube:

*disclosure: Christopher Knight is also an investor in Green Plug

'I Want My Green Plug' Launches

Today, we're extremely excited to announce the launch of an online, grassroots effort called I Want My Green Plug. 

And, we're putting the future of how consumer electronics are powered in your hands.

Without the voice of the consumer -- without your voice -- consumer electronic companies won't be motivated to change the current standard of external power supplies. And as we've mentioned before, it's not only madness to have to use a different power adapter for all of your electronics -- it is also extraordinarily wasteful.

So. Here's how you can make a difference.

By submitting your vote on iwantmygreenplug.com, you're sending a powerful, positive message to the consumer electronics industry. You're voting for an end to power cord chaos, and for open standards that eliminate the need for multiple power adapters for consumer electronics. At the same time, you're voting against waste, and taking concrete action to help the environment.

If this is important to you, if you own multiple electronic devices (like a laptop, cell phone, iPod, printer, router)and care about the future of our planet, then please take 3 minutes and vote. Then go tell 10 friends.

Without you, this change won't happen.

We sincerely thank you, and will keep you updated on the progress.

What a Waste: Billions of External Power Supplies Sitting in Landfills

Seattle artist and former corporate lawyer Chris Jordan has taken it upon himself to create art in images that make it easy to visualize and understand the aftermath of our consumer culture.  Chris recently spoke  here in San Francisco.

I wish I had the chance to thank him personally for taking this photograph at a dump in Atlanta. To me, it is the most powerful way to convey the wastefulness of the current method of powering consumer electronics. You can read more about his recent exhibit in San Francisco and see more of Chris' work, here.

The numbers are staggering: according to Gartner, this year 3.2 billion external power supplies will be  manufactured worldwide.  Meanwhile, approximately two billion of them will go into landfill. As our CEO Frank Paniagua pointed out, 379 million external power supplies will go in landfills in 2008 in the U.S. alone. As the number of cell phones, iPods, laptops and other consumer electronic products that are manufactured each year continues to grow, older models (and their external power supplies) will become obsolete, be discarded, and continue to threaten the future of our planet.